Rockland Web Design

Wordpress, Hosting, Video & Graphics Solutions | Stony Point NY

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The top five business questions you should be asking yourself

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How to find your creative balance

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Start planning for professional leadership

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Use your coaching strengths to your advantage

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Genesis24 Upgrade

Please watch this important video, detailing the new website theme we will be using for our client projects. For those of you that have websites older than 5 years, this upgrade will be highly necessary – for security, new features and design.

Read more about Genesis24 Upgrade

App Development: Establish Your Perimeters

By Tom Ossa

“Establish a Perimeter”

Words that I’m sure ring true with the Blue Bloods, but also every applicable with developing a new product or service. Especially an app.

Determine the perimeters of your app, so you can make strong the most useful and profitable features.

By perimeters, I mean what the app will NOT do. At least in version 1.

The more un-established perimeters, the more vulnerabilities there will be. Which of course makes the core features less powerful/attractive to customers.

A very real current example is Palestine’s sneak attack on Israel this morning. Weak perimeters. Core becomes vulnerable.

For business app development, some examples of perimeters to establish are:

  1. Who is NOT your target market (location, career type, net worth, gender, age, etc.)
  2. Features that will not be useful right now, or features that will cost too much to develop, at the sacrifice of the core.
  3. Who would NOT be a good fit for your leadership team, for instance people that might not have a good bearing on raising cash for the venture.

Things like that will help you to establish and secure a perimeter, for your project, and then work on creating a strong, useful and efficient core that can help the app to expand in features and reach over time.

Join us for our 2023 Work Smart NY Business Bootcamp. I’ll be speaking about technology!

Learn more at Work Smart NY!